Brand Refreshes: When is it Time to Do a Brand Refresh?
There are many reasons to undergo a brand refresh. One of many brand development services, a brand refresh is a brand adapting to the times. Even when businesses go through times of growth, you should constantly evaluate your brand and how it’s performing among your target audience. The Difference Between a Brand Refresh vs. a […]
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Bernardone’s Trattoria | Case Study
Overview Bernardone’s Trattoria is a family-owned and -operated pizzeria that brings a slice of Italy to Farmington, New Mexico. Proprietors Mario and Laura Bernardone and their family offer their guests a trans-temporal Italian dining experience. In the villages of Italy, where Mario’s grandparents grew up, local pizzerias were a place families, neighbors and friends gathered […]
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The Brand Whisperer Briefing | Premier Brand Positioning | Episode 3
There are three types of brand positioning you can hold in the mind of your target audience. First there’s Premier, second there’s Preemptive, and third there’s Price. In this week’s episode I’m going to discuss Premier positioning. Chances are I’m not about you though, because only one corporate or personal brand can hold this position […]
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Thinking about developing a website? Think WordPress!
Today I want to talk about website development. I’ve literally been designing website since the late 1990s with programmers. And I’ve experimented and tried all different ways and all different applications to create websites, and the conclusion I’ve come to is that WordPress is definitely the way to go. And the reason I like WordPress […]
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How important is a logo to your business?
I recently read a post and I’m paraphrasing now, but it went something like this. What’s more important to your business than your logo? And then it listed 10 points and it said everything which made me smile. Actually, I laughed out loud because this person uses their logo pretty prominently throughout their social media, […]
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The Brand Whisperer Briefing | Brand Positioning Statement | Episode 2
In this week’s flash briefing I’m going to discuss the importance of a brand positioning statement, “So first, what is Brand Positioning?” Brand positioning is defined as the conceptual place you want to own in the target audience’s mind — the benefits you want them to think of when they think of your brand. What […]
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Logos | My pet peeve!
I just want to talk about one of my pet peeves. And that’s when branding experts say they want to talk about branding, but that doesn’t mean your logo. I think to myself. What?! When I see the Golden Arches — I think McDonald’s. I think Big Macs. I think Happy Meals. I don’t […]
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The Brand Whisperer Briefing | Branding | Episode 1
“What is Branding?” Your brand is not what you say you are, it’s what others say you are! The function of branding is to shape your consumer’s beliefs about your corporate or personal in order to influence them to take specific actions. These actions lead to brand goals like buying your product/service.
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Track Social Media Effectiveness with Customized Links
One of the reasons that many business owners are reluctant to become involved with social media is that it is so hard to track the effectiveness of your campaigns. Trying to figure out which social media channels are most effective for your business can be difficult when you don’t know, exactly, where the links are […]
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Bergeron Creative wins big with contagious ideas at the 2014 American Package Design Awards
New York, NY – Graphic Design USA, the premier news magazine for graphic designers and creative professionals, recognized Bergeron Creative Studios with eight awards for its innovative package designs for DeKroon Salon and Mass Cannabis Consulting in its American Package Design Awards. Our award-winning packaging also included three of Bergeron Creative Studios’ own Contagious-Ideas Products. […]
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Bergeron Creative Studios takes home the gold in a goliath competition
New York, NY – The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world, recognized Bergeron Creative Studios with three gold awards for packaging and animation. The winners of the Davey Awards have been announced by the International Academy of the Visual Arts. With nearly 4,000 […]
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Bergeron Creative wins at the Eleventh Annual Service Industry Advertising Awards
Atlanta, GA – Service Industry Advertising Awards (SIAA), the only advertising award competition to specifically acknowledge the achievements of the service industry, recognized Bergeron Creative Studios with 4 awards for creativity and communication excellence in branding, print, interactive and social media. Winners were announced in the Eleventh Annual Service Industry Advertising Awards, and Bergeron Creative received […]
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