Logos | My pet peeve!

I just want to talk about one of my pet peeves. And that’s when branding experts say they want to talk about branding, but that doesn’t mean your logo.

I think to myself. What?! When I see the Golden Arches — I think McDonald’s. I think Big Macs. I think Happy Meals.

I don’t think! McDonald’s, they hold the Premier position in the fast-food brandscape.

 

ABOUT THE AUTHOR  Al Bergeron

Al Bergeron is President and Chief Creative Officer at Bergeron Creative Studios, a Boston-area branding firm that integrates interactive, social media and Internet marketing into an engaging force that helps clients win.

One Response to “Logos | My pet peeve!”

  • Ed says:

    It’s a beacon to locate the restaurant in a jammed up busy strip you can see from a mile away and recognize that’s the place for my hamburger

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