Overview:
Bello Opticians, Worcester’s premier eyewear retailer, partnered with Bergeron Creative Studios to enhance its online presence and maintain a positive reputation. The focus was on transparent digital strategies and engaging happy customers as brand advocates.
Branding:
Differentiated Bello by emphasizing customers shaping their personal brand with eyewear.
Created the tagline “WHAT’S YOUR VISION?” for customer-centric focus and developed a versatile brand identity.
Designed impactful business cards and merchandise bags to bridge the online and physical store experiences.
Media:
Award-winning business cards featured unique Bello logos and vibrant electric green color.
Eye-catching merchandise bags carried the tagline, creating a visual impact.
Digital & Social Media:
Technicolor website showcased high-fashion photos and engaged visitors in personal reflections.
Social media portrayed Bello as a family-oriented brand, offering behind-the-scenes glimpses of eyewear curation.
Results:
Significant business increase post-website launch, considering online contact lens sales.
Retained “Best of Worcester” title by Worcester Magazine readers.
Award-winning branding campaign received national and international creative excellence recognition.
Conclusion:
Bergeron Creative Studios’ integrated branding approach led to a substantial business boost for Bello Opticians, enhancing its online presence, and garnering recognition through awards so they could win!
