Overview:
Spyglass Printing, a print management expert with over 25 years of experience, partnered with Bergeron Creative Studios to enhance its brand presence in MetroWest and Boston. The goal was to position Spyglass as a unique print broker offering integrated media solutions.
Branding Strategy:
Bergeron Creative crafted a distinctive brand positioning with the tagline “One Partner Endless Possibilities” and a logo featuring a spyglass graphic and CMYK/RGB bands, emphasizing versatility in print and digital projects.
Print and Digital Elements:
A high-end sales brochure showcased print trustworthiness, while an animated website with an interactive capabilities brochure mirrored print collateral. Social media channels and local search optimization complemented the online strategy.
Results:
Spyglass Printing emerged as a dominant force for integrated media solutions in MetroWest and Boston, experiencing business growth and positive client feedback.
Conclusion:
Bergeron Creative Studios’ comprehensive approach successfully elevated Spyglass Printing’s brand, blending print and digital elements seamlessly for increased visibility and business expansion.
