How important is a logo to your business?

I recently read a post and I’m paraphrasing now, but it went something like this. What’s more important to your business than your logo? And then it listed 10 points and it said everything which made me smile. Actually, I laughed out loud because this person uses their logo pretty prominently throughout their social media, which made me start to wonder. Should I be using my logo more prominently in my social media? After all I create them for a living.

And I’m just curious how important a logo is to your business? I think if you asked Nike, Apple, McDonald’s or Levi’s they would say they’re pretty important. Maybe that’s not true for all businesses.

I’m just curious how important is a logo to your business?