Track Social Media Effectiveness with Customized Links
One of the reasons that many business owners are reluctant to become involved with social media is that it is so hard to track the effectiveness of your campaigns. Trying to figure out which social media channels are most effective for your business can be difficult when you don’t know, exactly, where the links are […]
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Is your Facebook Page optimized for the new newsfeed?
It seems as though Facebook is always changing things up a little bit, redesigning the look every few months. For the last couple of months, Facebook has been rolling out changes to the newsfeed. The updated newsfeed is going to feature brighter colors and larger images. Plus, it will give users the ability to view […]
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Using Pinterest Analytics to Boost Your Business
One of the social media sites causing a stir for business right now is Pinterest. It’s growing at a rapid pace, and becoming a solid source of traffic for many businesses. If your product or service offers potential for images, Pinterest can make a great addition to your online marketing campaign. Now that Pinterest is […]
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Could Social Media Drive Business to Your Company?
At first, it can be difficult to see how social media can translate into actual business for a company. However, you have to realize that social media is where the customers are – and where they are likely to interact with the brands they love. […]
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Is Your Social Media Strategy Ready? 5 Trends to Watch
As you prepare for the coming year, it’s a good idea to consider upcoming social media trends. Social media is increasingly becoming an important part of marketing your products and services. If you want to connect with customers (and turn them into fans) during 2013, you need to be ready to take advantage of the […]
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5 Essential Tips for Creating a Video Marketing Strategy
One of the best ways to connect with your audience is through video. Video is engaging because it combines audio with imagery. Video is also versatile, allowing you to try new and interesting methods of getting your message across. As you create a video marketing strategy, here are 5 tips to keep in mind: 1. […]
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Are You Ready for Changes to Twitter and LinkedIn?
Recently, both Twitter and LinkedIn announced that they are making design changes that will upgrade the look and feel of their social networks. The changes are designed to help users better customize their profiles. For companies, Twitter and LinkedIn will offer better branding opportunities. Following Facebook […]
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LinkedIn: Taking Your Usage to the Next Level
One of the social media networks you can use to improve your visibility and your brand is LinkedIn. LinkedIn features more than 90 million members, and 15 million unique visitors per month. This offers you the chance to brand yourself and build authority. As you begin using LinkedIn, consider ways you can take your usage […]
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A Beginners Guide For LinkedIn
When most of us think of social media, networks like Facebook and Twitter come to mind. However, it’s important to remember LinkedIn. LinkedIn is a social media network aimed at professionals. The point of LinkedIn is true networking, where you can grow your network, as well as connect to people in others’ networks. For professionals […]
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The Importance of Addressing Comments on Your Social Media Networks
One of the best ways to connect with consumers and improve your brand following and loyalty is to interact on social media. Social media is the new word of mouth, and it provides you with a way to address problems quickly – and sometimes even turn a negative review into a positive experience. The rise […]
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How Andy Warhol Predicted Social Media in 1969
Did Andy Warhol predict social media in 1969? How exactly did pop art influence the field of social media? Many think Andy Warhol predicted social media in the late 60s. For those of you who don’t know, Andy Warhol was the leader of the Pop Art movement in the United States. It may surprise you […]
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Social Media is the New Word of Mouth
Building Relationships for Your Small Business When social networks made their first appearances, few small businesses realized that they could have a significant impact on their sales and profitability. After all, where is the business opportunity in a medium that involves individuals interacting with each other? The reality, though, is that social media is the […]
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How effective are videos?
One of the best ways to raise brand awareness is through the use of videos. Create humorous and clever ads meant to be shared online, as well as creating how-to tutorials, and even offering video reviews of products and services, and you will improve your reach and recognition. The Wharton School of Business found that […]
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What is Web Analytics?
One of the essentials of any marketing campaign is the ability to analyze the results. You want to know what’s working – and what isn’t. Web analytics can help you figure out the most effective tactics for your marketing campaign. Web analytics can also be used to help you track your offline efforts. Unique URLs […]
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What is Social Search?
Online branding tactics can help you spread your message, and raise awareness. Your tactics can also encourage engagement, and even put your customers in a position to ask you to market to them. One of the growing methods of encouraging such interaction is search marketing. This tactic can help you reach people who are already […]
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