How effective are videos?

One of the best ways to raise brand awareness is through the use of videos. Create humorous and clever ads meant to be shared online, as well as creating how-to tutorials, and even offering video reviews of products and services, and you will improve your reach and recognition.

The Wharton School of Business found that sales prospects are 72% more likely to purchase a product or service when video is involved. Adding video to your website, as well as setting up a YouTube channel, can be one way to raise your visibility online.

Why Video is So Effective

Video is effective because it entertains and instructs. You can convey your brand message quickly and easily, in a format that people prefer and enjoy. When creating video, it is important to make sure that it can be easily shared. Create video that website visitors can share through social media, or that they can embed on their own sites. Because video is so shareable, it is fairly easy to reach more people.

Another reason video is so effective has to do with how well it ranks organically in search. If you add the right tags to your video, perhaps add relevant text to complement a video post, it will be more visible to the search engines. Choose appropriate tags and keywords, and your video will rank naturally higher in search engines.

Encourage interaction with website visitors by allowing them to submit videos of how they use your products, or sharing reviews of your products or services. Many customers are happy to provide reviews, and feel as though their feedback matters. A video gallery (screened for appropriateness) of user reviews and videos can provide a great opportunity for you to create more fans and encourage interaction with your brand.