WELCOME TO THE CONTAGIOUS IDEAS BLOG

What are contagious ideas? Contagious ideas are so big, so different and so memorable that they infect your target audience with a fever to buy your products or services. 

Follow on our blog to learn how and why contagious ideas can give your branding program a shot in the arm, while keeping your competition quarantined for good so you can win!

Bergeron Creative Cultural Avatars

We developed this series of Bergeron Creative cultural avatars to mark moments, events and ideas of popular culture. Let us know what you think about these avatars and check back because we’re always adding new ones.

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Bergeron Creative Artist Avatars

We developed this series of Bergeron Creative artist avatars to commemorate our favorite creative minds. Let us know what you think about these avatars and check back because we’re always adding new ones.

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Relevant Insight Group | Case Study

OVERVIEW Relevant Insight is a start-up media search agency that helps customers choose the appropriate firm for their advertising needs.  We conducted a thorough competitive analysis of all the advertising agency consultants. Interestingly, considering these firms worked within the world of ideas, their images were pretty staid and their service offerings were broad. Branding Given […]

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Bergeron Creative Sweeps Ninth Annual Service Industry Advertising Awards

Service Industry Advertising Awards (SIAA), the only advertising award competition to specifically acknowledge the achievements of the service industry, recognized Bergeron Creative Studios with 12 awards for creativity and communication excellence in branding, print, interactive and social media. Winners were announced in the Ninth Annual Service Industry Advertising Awards, and Bergeron Creative received honors in […]

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What is the best e-commerce software?

If you plan to sell products or services online, you need an e-commerce website that can handle your transactions. An e-commerce website provides visitors with the means to select products and services, place them in a shopping cart, pay for purchases, and arrange for delivery. Before you make a decision about what features you want, […]

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Why is animation popular?

Animation gives life to your ideas and to your brand. One way to share information about your brand in an entertaining and understandable way is to use animation. Animation can illustrate your products and services simply and easily, while at the same time grabbing visitors’ attention and encouraging engagement. Rich media in the form of […]

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Bergeron Creative Avatar Guidelines

              Avatar Guidelines You know all the principles of good brand identity: use simple shapes, use only two colors, it must work in black and white, be consistent, and the list goes on. However, communications and consumer behavior have changed more in the past five years than in the […]

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What is an open-source CMS?

A content management system (CMS) is a computer application used to create, edit, manage and publish variety of media, including images, audio files, video files and electronic documents in a consistently organized fashion. Best of all, you don’t have to be a web developer to publish content with a CMS and you can collaborate with […]

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What type of website is best?

Figuring out the best website to achieve your business goals is an important part of branding. As you plan to develop your website, keep in mind the four main types of business web development: E-commerce The point of an e-commerce site is to help you increase sales. An e-commerce website is built with closing the […]

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How effective are videos?

One of the best ways to raise brand awareness is through the use of videos. Create humorous and clever ads meant to be shared online, as well as creating how-to tutorials, and even offering video reviews of products and services, and you will improve your reach and recognition. The Wharton School of Business found that […]

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What is interactive media?

Consumers, more and more, want to interact with the companies they do business with. You can improve your interaction with customers and potential customers, and build an online community, by engaging in two-way communication with visitors to your website. Interactive media on a website generally refers to features that respond to a user’s actions. It […]

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Bergeron Creative kills it at American Package Design Awards

Graphic Design USA, the premier news magazine for graphic designers and creative professionals, recognized Bergeron Creative Studios with 8 awards for its innovative package designs for Kill’em-n-Grill’em BBQ in its American Package Design Awards. Our award-winning packaging included naming the sauces and creating labels featuring the “Goddesses of Summer” that captured the taste of each […]

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Find out how the CREATEGY branding process can help your brand WIN!

Call us at 617-834-4840 | al@bergeroncreative.com