Brand Refreshes: When is it Time to Do a Brand Refresh?
There are many reasons to undergo a brand refresh. One of many brand development services, a brand refresh is a brand adapting to the times. Even when businesses go through times of growth, you should constantly evaluate your brand and how it’s performing among your target audience. The Difference Between a Brand Refresh vs. a […]
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The Brand Whisperer Briefing | Premier Brand Positioning | Episode 3
There are three types of brand positioning you can hold in the mind of your target audience. First there’s Premier, second there’s Preemptive, and third there’s Price. In this week’s episode I’m going to discuss Premier positioning. Chances are I’m not about you though, because only one corporate or personal brand can hold this position […]
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How important is a logo to your business?
I recently read a post and I’m paraphrasing now, but it went something like this. What’s more important to your business than your logo? And then it listed 10 points and it said everything which made me smile. Actually, I laughed out loud because this person uses their logo pretty prominently throughout their social media, […]
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The Brand Whisperer Briefing | Brand Positioning Statement | Episode 2
In this week’s flash briefing I’m going to discuss the importance of a brand positioning statement, “So first, what is Brand Positioning?” Brand positioning is defined as the conceptual place you want to own in the target audience’s mind — the benefits you want them to think of when they think of your brand. What […]
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Logos | My pet peeve!
I just want to talk about one of my pet peeves. And that’s when branding experts say they want to talk about branding, but that doesn’t mean your logo. I think to myself. What?! When I see the Golden Arches — I think McDonald’s. I think Big Macs. I think Happy Meals. I don’t […]
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The Brand Whisperer Briefing | Branding | Episode 1
“What is Branding?” Your brand is not what you say you are, it’s what others say you are! The function of branding is to shape your consumer’s beliefs about your corporate or personal in order to influence them to take specific actions. These actions lead to brand goals like buying your product/service.
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The 3 Ps of Brand Positioning
Brand Positioning Brand positioning is not an essential element of a winning brand strategy—it is the only winning brand strategy. Positioning literally effects every strategic decision about a brand therefore it affects every marketing decision. The essence of every communication with the target audience should reinforce the brand position. The term “branding” refers to how […]
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What is brand identity?
A brand identity—also referred to as corporate or institutional identity,—helps consumers visually identify and differentiate a brand, as well as, creates a sense of community and cohesiveness across all types of communications and media. It may seem strange to think of companies, institutions, causes, products and even services, as having personalities and separate identities,—this is […]
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Bergeron Creative Graphic Avatars
We developed this series of Bergeron Creative graphic avatars just because its fun to be creative. Let us know what you think about these avatars and check back because we’re always adding new ones.
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Bergeron Creaive Tactical Avatars
We developed this series of Bergeron Creative tactical avatars to represent the branding tactics we utilize. Let us know what you think about these avatars and check back because we’re always adding new ones.
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Bergeron Creative Cultural Avatars
We developed this series of Bergeron Creative cultural avatars to mark moments, events and ideas of popular culture. Let us know what you think about these avatars and check back because we’re always adding new ones.
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Bergeron Creative Artist Avatars
We developed this series of Bergeron Creative artist avatars to commemorate our favorite creative minds. Let us know what you think about these avatars and check back because we’re always adding new ones.
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Why is animation popular?
Animation gives life to your ideas and to your brand. One way to share information about your brand in an entertaining and understandable way is to use animation. Animation can illustrate your products and services simply and easily, while at the same time grabbing visitors’ attention and encouraging engagement. Rich media in the form of […]
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How effective are videos?
One of the best ways to raise brand awareness is through the use of videos. Create humorous and clever ads meant to be shared online, as well as creating how-to tutorials, and even offering video reviews of products and services, and you will improve your reach and recognition. The Wharton School of Business found that […]
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What is Opt-In Email?
One great way to generate leads is to make use of opt-in email. This online marketing tactic is one in which your customers actually ask you to send them advertising. Opt-in email is a great way to keep consumers informed about the latest sales, promotions, products and news related to your business. How Does Opt-In […]
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