What is media sharing?
Web 2.0 technologies have also made it easier than ever to post and share media across a variety of social networks and other digital platforms. Advances in user interface design have made it possible for people to post and share photos and videos, music, applications, and other kinds of media almost instantly, with minimal to […]
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What is blogging?
A blog is a self-published web journal that is updated frequently—usually daily or weekly. Blogs started popping up in the late 1990’s when it became easier for people to create and maintain web sites on their own, without for specialized technical help. These early adopters started publishing these personal “web logs” as a way to […]
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What is online reputation management?
Online reputation management takes brand monitoring to a higher level. In this process, you combine traditional PR tactics with search engine marketing strategy to ensure your brand consistently receives high, positive rankings in search engine results. It’s hard work that, if done well, will give you an incredible return on your efforts. All search engines […]
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What is social media application development?
You can’t ignore social media platforms such as Facebook and Google+ if you are serious about creating an integrated marketing campaign. Facebook alone has more than 800 million active users, and can extend your brand and help you connect with prospects and customers in ways that traditional websites can’t. It’s harder to determine how many […]
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What is social media strategy?
Actively participating in social media sites is one of the most effective ways you can promote your business. Because user interaction plays a considerable role in what becomes popular, the more you interact with your audiences, the more ways you can connect with them and promote your business. Networking sites such as Facebook and LinkedIn, […]
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What is social media?
Social media is the use of a variety of web-based tools that enable people to collaborate and easily share information and resources via the Internet. These sites and tools allow people to talk, network, and participate in any number of social activities in an online environment. Social media’s roots can be traced to the second […]
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What is packaging and package design?
Packaging is the enclosure that contains, protects, preserves, describes and identifies a consumer product for distribution, display, sale, and end use. The package design can affect everything from breakage rates in shipment to whether retailers will be willing to stock it. For example, “displayability” is an important concern to most stores. In addition, the labeling […]
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What is marketing collateral?
Collateral is the collection of materials used to support the marketing and sales of a product or service. Collateral is intended to make these efforts easier and more effective by enhancing the credibility and trust of the brand experience with prospects and customers. Collateral can be used as a leave behind at the end of […]
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What is direct mail?
Direct mail is a form of direct response marketing in which print materials are sent to consumers using the postal service, and designed to get them to take a specific action. Direct mail is commonly confused with the terms bulk mail, junk mail and admail. The term bulk mail refers to direct mail where a […]
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Is print still effective?
Print consists of the marketing communications pieces used to support the branding and sales effort of a product or service. Print comes in all different shapes, sizes and materials, and even three dimensions. Print includes collateral like capability brochures, college viewbooks, annual reports, posters, data sheets, sales folders, newsletters, leaflets, catalogs and manuals. Direct mail […]
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What is Branding?
Do consumers know who you are? Do you know what your business is about? One of the ways to ensure that everyone understands what your company represents is to engage in a branding strategy. Branding is the process of positioning your company in a way that is recognizable. You want consumers to hear your business […]
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