What is Web Analytics?
One of the essentials of any marketing campaign is the ability to analyze the results. You want to know what’s working – and what isn’t. Web analytics can help you figure out the most effective tactics for your marketing campaign. Web analytics can also be used to help you track your offline efforts. Unique URLs […]
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What is Social Search?
Online branding tactics can help you spread your message, and raise awareness. Your tactics can also encourage engagement, and even put your customers in a position to ask you to market to them. One of the growing methods of encouraging such interaction is search marketing. This tactic can help you reach people who are already […]
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What is Search Marketing?
Internet marketing focuses on using the web to increase awareness of your business. The Internet provides the opportunity to expand your audience, since the web has a worldwide reach. Internet marketing drives traffic to your web site where, hopefully, visitors will become loyal customers. Online marketing campaigns encompass a wide variety of strategies now. At […]
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What is Paid Placement?
One of the interesting online marketing tactics is search marketing. The point is to try to position your site so that it shows up in related searches on the search engine. Some of this can be done organically, as you carefully use keywords and metadata to optimize your web site for search. Unfortunately, no matter […]
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What is Opt-In Email?
One great way to generate leads is to make use of opt-in email. This online marketing tactic is one in which your customers actually ask you to send them advertising. Opt-in email is a great way to keep consumers informed about the latest sales, promotions, products and news related to your business. How Does Opt-In […]
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What is Online Advertising?
The Internet provides you with opportunities to reach a new audience. The advertising you use online can make a big difference in the traffic that comes to your web site. Reaching interested consumers through the online content they consume can be one way to raise awareness of your company. One of the basic ways to […]
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What is Internet (Engagement) Marketing?
There are various tactics associated with Internet marketing. Your strategies can make a big difference in the results you get. Some of the tools you can use to enhance your Internet marketing efforts include interactive public relations, affiliate marketing, and social media marketing. You can measure the success of your efforts with the help of […]
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What is Interactive PR?
Internet methods have emerged as a quick and convenient way to spread your brand message. Interactive public relations can help you connect directly with your audience so that you can disseminate your message quickly. However, the nature of the Internet means that your audience will also be interacting with you. It’s important to be aware […]
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What is Affiliate Marketing?
One way to build your brand and increase your sales is to recruit your customers to help out. An affiliate marketing program can be a great online marketing tactic to increase awareness of your products and encourage others to spread the word about your company. One of the best ways to raise more sales leads […]
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What is point-of-purchase advertising?
Point-of-purchase or point-of-sale displays, often referred as POP and POS displays, are put in retail stores to attract consumer interest and promote sales of a product. These displays are usually created and prepared by the product manufacturer for distribution to wholesalers or retailers who sell the merchandise. These displays are usually located in stores near […]
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What is print management?
Print management, sometimes referred as print production, planning, supervision or coordination is the process of controlling, organizing and monitoring the flow of printed materials through various printing companies. Typically print management includes print specification, qualified resource selection, scheduling, proof approvals and press inspections, performed in a manner that ensures projects are delivered on-time and on-budget. […]
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What is social media monitoring and reporting?
So, you’ve embraced social media. You’re blogging away, your fans have made your Facebook page a hub of activity, and Twitter’s taking you places you never could have reached with direct mail. It’s all good, until the day you see the negative—and inaccurate—review of your services someone posted to Yelp. The one that links to […]
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