I just want to talk about one of my pet peeves. And that’s when branding experts say they want to talk about branding, but that doesn’t mean your logo.
I think to myself. What?! When I see the Golden Arches — I think McDonald’s. I think Big Macs. I think Happy Meals.
I don’t think! McDonald’s, they hold the Premier position in the fast-food brandscape.
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It’s a beacon to locate the restaurant in a jammed up busy strip you can see from a mile away and recognize that’s the place for my hamburger