One of the social media sites causing a stir for business right now is Pinterest. It’s growing at a rapid pace, and becoming a solid source of traffic for many businesses. If your product or service offers potential for images, Pinterest can make a great addition to your online marketing campaign.
Now that Pinterest is sending more traffic to businesses online, the site has unveiled analytics tools. Pinterest Analytics can help you see which images and posts are generating the most interest, and let you analyze the way that your pins are shared.
While the analytics tools offered by Pinterest are fairly basic, they can still be useful, providing you with insight into the activity surrounding your business web site. Some of the items in the analytics include:
With this information, you can see which images and posts, and which products, are being shared on Pinterest. This can help you determine which items to feature in the future. On top of that, you can experiment with different ways of presenting your products and services using Pinterest, and then using the tools to analyze which work best.
Summaries of your traffic, as well as charts that show your progress over time, can help you see how your traffic is growing – and provide you with clues as to how to keep it growing.
If you want to access Pinterest Analytics, you will need to set up a business Pinterest page. Pinterest launched business accounts toward the end of 2012, and they are making a big impression so far. Pinterest business accounts come with specific business tools, as well as the ability to use the new analytics.
First, set up a business account and access Pinterest’s new look. Then, you need to get your web site verified so that Pinterest can pull the data related to your business web site. You will need to follow the steps Pinterest supplies to verify your web site. Once your site has been verified, you will be able to see the analytics option in your top right menu
Pinterest isn’t right for every business, although it can be a great tool for many businesses. With Pinterest exploding right now, it can offer you the chance to take advantage of this visually interesting social media site. Now that Pinterest offers analytical tools, you can see exactly how Pinterest is affecting your traffic.
When using Pinterest, make sure that you coordinate your efforts with your other social media networks, and create a comprehensive social media marketing campaign designed to reach your target audience. The new analytics can help you tweak your campaign.
Do you use Pinterest to attract visitors to your business web site? Do you think that you could benefit from Pinterest Analytics?
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