Overview:
Bergeron Creative Studios transformed Kill’em-n-Grill’em BBQ, a start-up founded by the Wilson brothers, into a powerful brand known for finely crafted sauces and rubs.
Branding Highlights:
Niche targeting: the biker barbecue lifestyle.
Fierce bull skull logo with flames, tagline “Good to the Bone.”
Personal touch with a signature photograph of the brothers.
Print & Packaging:
Award-winning retro biker/diner packaging.
Unique names and labels for sauces, featuring captivating “Goddess” characters.
3-pack box set “Goddesses of Summer” for customer engagement.
Digital Impact:
Website launch led to an offer from City Lights Media for a TV appearance.
Internet and search marketing showcased the brand to potential opportunities.
Media Campaign:
Humorous and attitude-filled animated ads: “Smoking Hot Chicks” and “Bone Lick’n Good.”
Products & Accessories:
Full line of clothing and BBQ accessories promoting the biker barbecue lifestyle.
Award-winning BBQ Buddy™.
Results:
Sales soared from 0 to 100 after the website launch.
Discovery Channel interest highlighted the brand’s success.
Client Testimonial:
Charlie Wilson: “Our website launched and Discovery Channel called — that’s all you need to know about Bergeron Creative.”
Conclusion:
Bergeron Creative Studios’ strategic branding approach propelled Kill’em-n-Grill’em BBQ into a standout brand, exceeding sales goals and attracting attention from major media channels so they could win!
