What is Web Analytics?
One of the essentials of any marketing campaign is the ability to analyze the results. You want to know what’s working – and what isn’t. Web analytics can help you figure out the most effective tactics for your marketing campaign. Web analytics can also be used to help you track your offline efforts. Unique URLs […]
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What is Social Search?
Online branding tactics can help you spread your message, and raise awareness. Your tactics can also encourage engagement, and even put your customers in a position to ask you to market to them. One of the growing methods of encouraging such interaction is search marketing. This tactic can help you reach people who are already […]
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What is Search Marketing?
Internet marketing focuses on using the web to increase awareness of your business. The Internet provides the opportunity to expand your audience, since the web has a worldwide reach. Internet marketing drives traffic to your web site where, hopefully, visitors will become loyal customers. Online marketing campaigns encompass a wide variety of strategies now. At […]
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What is Paid Placement?
One of the interesting online marketing tactics is search marketing. The point is to try to position your site so that it shows up in related searches on the search engine. Some of this can be done organically, as you carefully use keywords and metadata to optimize your web site for search. Unfortunately, no matter […]
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What is Affiliate Marketing?
One way to build your brand and increase your sales is to recruit your customers to help out. An affiliate marketing program can be a great online marketing tactic to increase awareness of your products and encourage others to spread the word about your company. One of the best ways to raise more sales leads […]
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What is online reputation management?
Online reputation management takes brand monitoring to a higher level. In this process, you combine traditional PR tactics with search engine marketing strategy to ensure your brand consistently receives high, positive rankings in search engine results. It’s hard work that, if done well, will give you an incredible return on your efforts. All search engines […]
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