Why is animation popular?

Animation gives life to your ideas and to your brand. One way to share information about your brand in an entertaining and understandable way is to use animation. Animation can illustrate your products and services simply and easily, while at the same time grabbing visitors’ attention and encouraging engagement.

Rich media in the form of animation can be used to show the inner workings of a product, as well as illustrate important concepts related to your brand. Some major brands like to use animation as a fun way to demonstrate how to use various products. Animation can also be used as an entertaining way to draw traffic to your site, as when you produce a comical cartoon or clever ad.

Main Uses of Animation

The main uses of animation can be incorporated into your brand strategy, helping you illustrate points, as well as entertain. Here are some of the ways that animation is often used:

• • Branding: Branding is about storytelling. Animations and motion graphics can covey concepts and ideas, which cannot easily be expressed in words or even through photos and illustrations. You can quickly trigger a positive emotional response and bond to a brand.
  • Cartoons: One of the most common uses for animation is to create cartoons. You can use animated cartoons to entertain your audience members and draw them in. Clever cartoons can be engaging and informative, and they are easy for website visitors to share.

• Simulations: You can use animation to simulate situations and products. Some clothing companies use animated simulations to help visitors “try on” clothes virtually. You can also use simulations to create a virtual office online, or create other environments for visitors to interact with.
• Teaching/Communicating: From illustrating scientific concepts, to show a product in action, animation can be use to teach website visitors. You can use animation to demonstrate how to put together a product, or use an animated character to communicate an important brand message.

Animation can be incorporated into your website to increase interest in your brand, as well as provide opportunities for visitors to interact with your brand.