Sylva, NC – The Collegiate Advertising Awards (CAA), an elite competition spotlighting the nation’s most talented collegiate marketing professionals, recognized Bergeron Creative Studios by awarding a Silver award to the Clark University College of Professional and Continuing Education’s MSIT Cyber Security Concentration Blog and a Bronze award to the Marian Court College Virtual Viewbook.
The MSIT Cyber Security Graduate Concentration at Clark University’s College of Professional and Continuing Education (COPACE) addresses the prevalent knowledge and talent gaps related to worldwide cyber security challenges. As a specialization and certificate, these graduate programs provide timely options for students, career professionals and organizations. Bergeron Creative developed and implemented this enrollment campaign utilizing social media as the primary channel to communicate with key audiences and influencers to generate student inquiries and referrals.
“We like the way Bergeron Creative thinks—big picture and different. This program has been designed to initiate and support social change through education that builds valuable regional assets to benefit our communities with an expanding national and international footprint,” said Eben Berry, Cyber Security Graduate Programs Lead and President of Cyber Inspectors™ LLC.
Marian Court College launched a Bachelor of Science in Business Administration, designed for current, new and transfer students wanting to pursue a Bachelor’s degree. Bergeron Creative worked closely with Marian Court to develop new brand imaging, which included a Virtual Viewbook that serves to reposition the college in the minds of prospective students, high school guidance counselors and other key influencers to generate student inquiries and referrals.
“Bergeron Creative has been a valuable resource during a very fast-paced effort,” said Sarah Johnson, Marketing Coordinator. “They have a deep institutional knowledge and are higher education branding experts, which is key, as we need everything in place very quickly.”
More than 700 entries from the United States and Canada were submitted to the CAA. The panel of design and education marketing professionals judged entries based on creativity, layout and design, typography, production, quality and overall effectiveness.
“We are very pleased about winning these awards with Clark University and Marian Court College—both have been clients for more than 20 years,” said Al Bergeron, President and Chief Creative Officer at Bergeron Creative Studios.
Bergeron Creative Studios, a nationally recognized award-winning branding firm, integrates physical, digital and social media with Internet marketing to engage prospects in dialog. We are innovative entrepreneurs who are passionate about ideas. For two decades, fresh ideas grounded in smart strategic thinking have invented and reignited brands to achieve measurable marketing results.
The Collegiate Advertising Awards, based in Sylva, North Carolina, is an elite, national program designed to recognize the nation’s most talented collegiate marketing professionals for outstanding excellence in all forms of advertising, marketing and promotion.
Call us at 617-834-4840 | al@bergeroncreative.com