Wellesley, MA – Freshening up their digital brand strategy with a new website that’s sure to make your mouth water is just the recipe Roche Bros. Supermarkets wanted for success. Bergeron Creative Studios, a nationally recognized award-winning branding firm, is pleased to announce that they have been chosen by Roche Bros. Supermarkets to rebrand their website in order to make it seamlessly extend their in-store experience online. The new website will launch in the summer of 2013.
Roche Bros. is Massachusetts’s own premier supermarket chain known for their exceptional service and courtesy, making visitors’ in-store shopping experience a pleasure. The quality and freshness of the food at Roche Bros. exceeds every standard, and shopping at Roche Bros. is like visiting several specialty stores within one location.
“Great branding is all about telling great stories,” says Dena Zigun, Director of Marketing at Roche Bros. Supermarkets, “and we have lots of stories to tell about our associates going above and beyond and our outstanding food vendors—many of whom have been with us for decades.”
The new Roche Bros. website design will connect visitors to the unique Roche Bros. experience by reflecting the look and feel of the stores. The site will be a personal resource for each shopper. No matter who you are or where you’re at in life, you’ll feel like the website was created just for you and your family.
“We’re creating a dynamic online marketplace that showcases the meticulously curated products as well as the offerings of local vendors found at Roche Bros. In addition, this brand imaging will allow online shopping, delivery, pick-up, apps and other technology-based services to feel warm and personal—consistent with the Roche Bros. brand promise,” says Al Bergeron, President and Chief Creative Officer of Bergeron Creative Studios.
The “freshened-up” website will portray the difference in Roche Bros. food quality as compared to the large chains, with sections like, “What’s for Dinner” and a revamped recipe portal featuring your favorite recipes to keep the kids happy, create memorable holidays or even stay in shape. You’ll definitely want to bookmark this page!
“We chose Bergeron Creative Studios because it was obvious they were willing to go the extra mile to make our website really special,” says Dena Zigun. “They have invested a lot of time with us on both the creative and site development strategy—they get our vision for the site and what makes Roche Bros. such a special place.”
Bergeron Creative Studios, a nationally recognized award-winning branding firm, integrates print, digital and social media with search marketing to engage prospects in dialog. We are innovative entrepreneurs who are passionate about ideas. For two decades, fresh ideas grounded in smart strategic thinking have invented and reignited brands to achieve measurable marketing results.
Headquartered in Wellesley, Massachusetts, Roche Bros. Supermarkets is an independent, family owned chain of full-service supermarkets. Founded in 1952 in Roslindale, Massachusetts, the company now employs more than 4,000 full- and part-time employees across 18 stores located throughout Greater Boston, Metro-West and Southern Massachusetts.
Call us at 617-834-4840 | al@bergeroncreative.com