Marketing Research in Massachusetts - Agency Capabilities

“Bergeron Creative took the time to thoroughly research our industry and helped us to finely tune our marketing program.”

— Dave Cvitkovich, Principal, Strategic Workspaces

Bergeron Creative has been conducting brand research for three decades. We are an award-winning agency based in greater Boston, Massachusetts, providing marketing and branding research for clients nationwide using our CREATEGY branding process.

Our marketing research processes involve collecting and analyzing information and data that directly relates to your brand, which includes research on your target market, consumers, competitors, and industry. Whether you’re launching a new brand campaign, starting a new business, or identifying a new market to target in order to rebrand, our marketing research is the basis for sound decision making.

One of the responsibilities we have to you is to make sure you’re investing your branding resources wisely. Our research methods are used to evaluate your brand campaign before it launches to the marketplace. The campaigns that we have created for our clients have successfully delivered results for 5 to 10 years, so we know these methodologies work.

Our Brand and Marketing Research Services

BrandStorming™ Workshop
Brand Audit
Competitive Analysis
Closed-Loop™ Focus Groups
V.O.I.C.E.S.™ Voice of the Individual Customer Evaluation Survey

If you have any questions or challenges related to your branding, we’d be happy to discuss how our brand and marketing research services can help.

OUR BRAND RESEARCH METHODOLOGIES

BrandStorming™ Workshop

Bergeron Creative will conduct a 1-day BrandStorming™ Workshop, a comprehensive brand strategy development session resulting in: competitive analysis, brand audit, definition of key differentiating factors, brand positioning statement and touchpoint path.

Closed-Loop™ Focus Groups

Bergeron Creative conducts a series of focus groups with the target audience to present ideas for your brand strategy—looking for what resonates and what doesn’t. Then we close the loop by conducting another series of focus groups to test the final strategy before the campaign launch.

V.O.I.C.E.S.™ Voice of the Individual Customer Evaluation Survey

V.O.I.C.E.S.™ is a brand perception survey to understand how your brand is viewed in the market, what brand attributes are preferred by your consumers, and to identify how your customers position your products or services to your competitors.